Media’s Moral and Ethical Dilemma

Media’s Moral and Ethical Dilemma

My Reflection on the four assigned hybrid readings are as following: The Society of Professional Journalist Code of Ethics, listening to two different podcasts. They are on KUOW: The Moral Dilemma of Advertising, and To The Best of Our Knowledge: Paul Levinson on Digital McLuhan, and reviewing Project Censored Top Censored Stories. The News That Didn’t Make The News; censored 2012: Stories of 2010-2011. A bit of my own research on Media’s Moral and Ethical Dilemma.

These podcast and the articles touch on many different angles of journalism as they relate to ethics. Quiet often what the journalist report to the public, can be interpreted the wrong way. The community, the society, and the general public can miss understand information they receive. One thing can lead to another very quickly. Journalist work hard to deliver the news to the public. They are faced with different dilemmas every day, and perhaps, it could be that they are faced with many confrontations they have to deal with on a daily basis. For all these reasons, I do have a lot of respect for the profession of journalism, but at the same time I question their integrity when it comes to honesty, and truthfulness. Journalists are known to twist information to benefit their own objective. I feel that journalism as a whole is a difficult subject to understand, only because it is not straight forward. My believes in moral values often clash with the world of Journalism.

When listening to the podcast The Moral Dilemma of Advertising, I felt that people, and the community at large need to know the truth whether it is about human trafficking or something else. The fact that it was advertised in the adult section is justified because it is information people need to know. In the discussion between the Seattle’s former Mayor Mike McGinn and advertising editor Mike Sealy for The Village Voice Media and their local affiliate, The Seattle Weekly, the Mayor Mike McGinn was wrong in accusing The Seattle Weekly for not doing enough to stop human trafficking. The Mayor was letting the Weekly know who has in power. But at the same time, I have mixed feelings about this, because human trafficking is something that does have to be stopped. The question that comes to my mind is did The Weekly show both sides or was the intention to make it look so bad that the people just wanted to read more and more?

To me, there is always the other side that is ignored. The main concern and focus of this podcast is the harm it may have caused the public and perhaps minors. It is definitely the responsibility of the Mayor to stop human trafficking, but the newspapers are what people see first. The Mayor should take the responsibility to communicate with the law enforcements to stop human trafficking from harming the community. I find it interesting when they talk about how media is the watchdog for the government, but not the defendant for the government. Perhaps they are both two different things, pertaining to different aspects of how the media works with the government. To me if you are a watch dog for the government then you are a defendant for the government.

In listening to the podcast, To The Best of Our Knowledge: Paul Levinson on Digital McLuhan, I find that time is of the essence here in two forms, one is the media, and the other is the medium. Within these forms there are many parts. Part one is how media impacts votes, stories, and markets. Part two introduces how one medium takes over another. For example, the radio taking over printed communication. Part three discussed how the media collects information like feedbacks, spoken communication, and payments. This, to me, is violating ones privacy, and is very disturbing. Part four introduces how each type of media replaced the other, for example the television replaced the radio.

I find McLuhan’s predictions and insights were very interesting, it certainly put a question in my mind. Are we living in a digital world of media at war, using information instead of a physical war? It seems that McLuhan was right, because certainly the world of hackers have proven that his predictions were correct. Hacking has become a universal problem that has invaded the lives of every human being here on earth.

In combining all the assigned readings and podcast, I will share my insight with a bit of research of my own on moral ethics and dilemma on the media. Drawing from McLuhan’s perspective the media is continually evolving. The role that media plays in influencing social, economic, and political agenda in our community is a very important concern when it comes to ethical values. If the media cannot uphold to the values of integrity then our society at large will eventually live in the dark. So, maintaining credibility and integrity in the media goes hand in hand. We, the people want to hear the truth but, is it always the truth? Or twisted to make it look like it is real? In my research, I learned that in a democracy, the media is subjected to minimal legal restrain when it comes to freedom of speech. Free speech in media should never produce exploitation of minors. To me, the media has an ethical responsibility towards the public and how it affects the lives of the community at large.



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